I started TAG•V Swimwear because I know how hard it can be to find swimwear that feels right for our daughters. As mums, we want them to feel confident, comfortable and stylish, but so often the choices are either too childish, too grown-up or simply not made for this in-between stage of life.

Our girls are growing quickly. They’re not little kids anymore, but they’re not adults either. They sit somewhere in the middle, and they deserve swimwear that recognises that.

When I was shopping for my own daughter, I didn’t want her constantly adjusting straps, worrying about coverage or feeling like she had to change herself to fit in. I wanted her to enjoy the water, laugh with her friends and feel completely at ease.

That’s why I created TAG•V. Every swimsuit is designed with both mums and daughters in mind: practical enough to trust, appropriate enough to feel right and stylish enough to love wearing.

Our girls deserve a perfect fit that supports every stage of growing up, while still being young, fun and age-appropriate.

Real girls. Real bodies. Real confidence.

That’s TAG•V Swimwear